Kellogg's Rice Krispies Squares

Kellogg's Rice Krispies Squares (known as Rice Krispies Treats in the United States) are a popular snack bar consisting of toasted rice cereal bonded with melted marshmallows or sweetened syrup. The brand finds its roots in the 1930s when Kellogg Company employees Mildred Day and Malitta Jensen created the original recipe. It evolved from a home-style treat into a mass-produced packaged snack that is now a staple in many households worldwide.

Today, the brand is owned by Kellanova, which was formed following the corporate spin-off of the Kellogg Company's North American cereal business in late 2023. While the original Kellogg Company was founded and based in Battle Creek, Michigan, USA, Kellanova maintains its headquarters in Chicago, Illinois. Depending on the market, these snacks are produced in various facilities across North America, Europe, and Asia to meet local demand. In global markets such as Canada and the UK, the 'Squares' naming convention is used to differentiate the product from the standard loose cereal.