Milk Makeup Cooling Water Jelly Ice Calming Serum Stick

Milk Makeup Cooling Water Jelly Ice is an innovative facial serum stick designed to soothe and refresh skin. Originating from the creative hub of Milk Studios in New York City, it is known for its clean, vegan, and 'cool-on-contact' formulas. Most of the brand's core products, including its proprietary jelly skincare line, are manufactured in the United States to ensure quality control and adherence to its 'Clean at Sephora' standards.

Since its founding in 2016, the brand has transitioned from an independent boutique label to a globally recognized name. In 2021, Waldencast Acquisition Corp achieved ultimate ownership after a significant merger, positioning Milk Makeup as a flagship brand within their multi-brand beauty platform. This move has allowed the brand to expand its distribution while maintaining its identity as a pioneer of convenient, high-performance skincare and makeup.