The Humble Co. electric toothbrush heads

The Humble Co. is a Swedish health and wellness company founded in 2013 by dentist Noel Abdayem. The brand gained international Recognition for its eco-friendly bamboo toothbrushes and sustainability-focused oral care products. These electric toothbrush heads are designed in Sweden and manufactured in China, utilizing renewable raw materials to reduce plastic waste.

Today, The Humble Co. is a subsidiary of Humble Group AB (formerly Bayn Group), a Swedish corporate group listed on the Nasdaq First North Growth Market. The group acts as a future-focused powerhouse for fast-moving consumer goods, focusing on health, sustainability, and innovative food and personal care brands. The company maintains its headquarters in Stockholm, Sweden, while distributing products to retailers globally.