Coop Hindbærroulade

Coop Hindbærroulade is a classic Danish bakery product, specifically a Swiss roll filled with raspberry jam. It is part of the private label range offered by Coop Denmark, one of the country's largest retail groups. The packaging intentionally features a 'Produceret i Danmark' (Produced in Denmark) logo, signifying its local manufacturing origin.

The brand belongs to Coop Denmark A/S, a cooperative with roots dating back to the late 19th century. As a private label, it is managed directly by the cooperative to provide value-oriented products to its members and customers across retail chains like Kvickly, SuperBrugsen, and 365discount. The brand remains deeply integrated into the Danish consumer market, emphasizing local production and cooperative ownership model.