Vitasia Sweet Chilli Sauce

Vitasia is a private-label brand owned by the German discount giant Lidl. It is used for a variety of Asian-style food products, ranging from sauces and noodles to frozen meals. Because Vitasia is a retail brand, the manufacturing origin can vary depending on the specific product, but many of its bottled sauces sold in Europe are produced in Germany or the Netherlands specifically for Lidl's distribution network.

The ultimate owner of the brand is the Schwarz Group, one of the world's largest retail groups. The brand was developed as part of Lidl's strategy to offer high-quality international cuisine products at a lower price point compared to name-brand competitors. The ownership and distribution are centralized through Lidl's headquarters in Neckarsulm, Germany.