Purina Felix Fantastic Fish Selection

Purina Felix is one of the most recognizable cat food brands in Europe and beyond, known for its mischievous black-and-white tuxedo cat mascot. The brand originated in the United Kingdom, where it was originally developed by the Quaker Oats Company before becoming a flagship part of the Spillers pet food portfolio. Today, Felix is a major brand under the Purina umbrella, which encompasses a wide range of specialized pet nutrition products.

The brand underwent a significant shift in ownership history, eventually being acquired by Nestlé in the early 2000s when the Swiss food giant merged its Friskies brand with the Ralston Purina company. Currently, Felix is owned by Nestlé S.A., headquartered in Vevey, Switzerland. While the brand has deep British roots, it is manufactured in several specialized facilities across Europe—including France, Hungary, and Russia—to supply different regional markets. In Bulgaria and neighboring regions, it is distributed and managed by local Nestlé subsidiaries.