Rituals Shampoo

Rituals Cosmetics is a prominent lifestyle brand known for its home and body cosmetics inspired by ancient Eastern traditions. Founded in 2000 by Raymond Cloosterman in Amsterdam, the brand has successfully positioned itself as a luxury provider of scents, skincare, and home products. The product shown is a nourishing shampoo that emphasizes biological ingredients such as wheat protein and chia seed.

Most Rituals products are manufactured within Europe, specifically the Netherlands, to ensure high quality and adherence to strict EU cosmetic regulations. The brand operates as a private company, maintaining control over its global expansion without being absorbed by massive multinational conglomerates like L'Oréal or Estée Lauder. It remains a certified B Corp, reflecting its commitment to sustainability and ethical business practices.