Lux Velvet Touch bar soap

Lux is a global personal care brand with a rich history dating back to 1925 when it was launched by Lever Brothers as 'Lux Toilet Form' in the United States. Originally a laundry soap brand from the UK, it was successfully pivoted into a premium beauty brand marketed as the soap of Hollywood stars.

Today, the brand is manufactured in multiple countries across Asia, Africa, and Latin America to serve over 100 markets globally. It is owned by Unilever, one of the world's largest consumer goods companies. The brand continues to focus on fine fragrances and skincare ingredients like the jasmine and almond oil featured in the Velvet Touch variant.