Elah Dufour Confectionery

Elah Dufour is an iconic name in the Italian confectionery industry, known primarily for its high-quality toffees, candies, and dessert preparations. The brand's history is a blend of several historic Italian confectionery houses, including Elah (founded in 1909), Dufour (founded in 1926), and Novi (founded in 1903). These brands were united through a series of acquisitions to form a major powerhouse in the sweet snack sector.

Today, the brand operates under the corporate umbrella of Elah Dufour S.p.A. (Gruppo Elah Dufour Novi). The manufacturing is concentrated in Italy, specifically at the Novi Ligure plant in the Piedmont region. This facility is renowned for maintaining traditional production methods while ensuring modern quality standards, particularly for the Novi chocolate line and Elah's famous 'Cubik' toffees.

The group is characterized by its commitment to the 'Made in Italy' label, sourcing many raw materials locally and maintaining its industrial roots in the Italian territory. It remains a privately held Italian entity, standing as a testament to the longevity of historic Italian food brands in a market often dominated by multinational conglomerates.