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true fruits smoothie bottle (repurposed)

ownertrue fruits GmbH (Deutschland)
originDeutschland
manufacturedPrimarily in Germany, but also produced in other locations

The image shows a glass bottle from 'true fruits', a brand famous for its high-quality smoothies. In this instance, the bottle has been repurposed as a storage container for various dried beans, which is a common practice encouraged by the brand's 'upcycling' philosophy. The 'NO JUICE' design is part of their limited edition series, which often features bold, provocative, or minimalist typography rather than standard fruit imagery.

true fruits was founded in 2006 in Bonn, Germany, by three friends with the goal of bringing pure, additive-free smoothies to the German market. The brand is known for its distinctive glass bottles and a marketing strategy that focuses on transparency and often controversial humor. While the smoothies are produced primarily in Germany using fruits sourced globally, the brand remains independently owned and operated, maintaining its headquarters in Bonn. Over the years, it has become a leader in the premium smoothie segment in the DACH region.

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