Orlando Chunks with Beef dog food

Orlando is a well-known private label brand specializing in pet food, exclusively available through the retail giant Lidl. The brand offers a wide variety of products, from dry kibble to wet food like the 'Chunks with Beef' pictured, targeting pet owners looking for high-quality nutrition at an affordable price point.

As a house brand of Lidl, Orlando products are manufactured by a network of specialized pet food producers across Europe to meet the retailer's logistical needs. This allows for a combination of regional production and consistent quality standards across the various markets where Lidl operates.

The ultimate ownership of the brand lies with the Schwarz Group, a German multinational retail group that also owns the Kaufland chain. Headquartered in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Group is one of the largest retailers in the world, maintaining strict control over the production and distribution of its private labels like Orlando.