Nice & Natural Roasted Nut Bar

Nice & Natural is a prominent health-focused snack brand that originated in New Zealand. Known for its emphasis on combining natural ingredients like nuts and seeds with functional sweetness, it has become a staple in the Oceanian snack market.

The brand was originally developed by the Griffin's Food Company, a storied New Zealand confectionery and snack manufacturer founded by John Griffin in 1864. Because of its strong local roots, the product continues to be manufactured primarily in New Zealand to serve both domestic and international shoppers.

In terms of ownership, Nice & Natural underwent a significant transition in 2024. Griffin's, the original company, was acquired by the Philippine-based multinational food and beverage giant Universal Robina Corporation (URC) in 2014. However, in a major industry shift, the Australian snack food leader Ingham’s and various private equity interests have historically been involved in high-level snack consolidation in the region. Most notably, as of the latest ownership structures moving into 2025 and 2026, the brand sits under the portfolio of companies managed via Universal Robina's international snacks division, headquartered in the Philippines.