Made O'Meter
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iWhite is a specialized dental care brand that focuses on advanced teeth whitening solutions for home use. The brand was established in Belgium by the company Sylphar, which is known for developing innovative consumer health products. iWhite Supreme Whitening toothpaste is part of a broad range of products designed to provide instant whitening effects while strengthening teeth and restoring enamel.
The product is primarily manufactured in Belgium, maintaining high European quality standards for beauty and oral hygiene products. The brand gained significant popularity across Europe and international markets due to its clinically proven formulas that avoid the use of hydrogen peroxide, making it a preferred choice for consumers with sensitive teeth.
Today, the brand is owned by Karo Healthcare, a Swedish-based consumer healthcare company. Karo Healthcare acquired Sylphar in 2021 as part of its strategy to expand its portfolio of high-growth European brands. This acquisition integrated iWhite into a larger corporate structure focused on providing everyday healthcare products across the Pan-European market.
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