Fish Tales seafood product

Fish Tales is a prominent Dutch seafood brand founded by Bart van Olphen with a core mission of promoting sustainable fishing practices. The brand works directly with small-scale fishing communities around the world that are certified by the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC), as evidenced by the logo on the packaging.

While the brand is headquartered in Amsterdam and often processes or packages its products in the Netherlands (indicated by the NL EEC health mark), the raw materials are sourced globally from sustainable fisheries. The company operates as a purpose-led brand, emphasizing transparency and ecological health through its associated Fish Tales Foundation.