Nestlé Fitness Dark Chocolate cereal

Nestlé Fitness is a global brand of breakfast cereals and snack bars marketed towards health-conscious consumers. The brand was originally launched by Nestlé, a Swiss multinational food and drink conglomerate founded in 1866.

Starting in 1990, Nestlé entered into a strategic joint venture with the American company General Mills to create Cereal Partners Worldwide (CPW). This partnership allows the Fitness brand to be manufactured and distributed across numerous international markets, including Belgium and France. The specific packaging shown features a 'Fabriqué en France' (Made in France) logo, indicating that this unit was produced in one of their French facilities, although CPW maintains production sites across several countries.

Nestlé remains the primary brand owner and co-manager alongside General Mills through their joint venture. As a leader in the global food industry, Nestlé S.A. continues to manage the brand's direction and innovation from its headquarters in Switzerland.