Oldschool West Coast apparel

Oldschool (often associated with West Coast Choppers designs) is a lifestyle and streetwear brand that gained significant popularity through its association with custom motorcycle culture. Originally founded in the United States, the brand's aesthetic is heavily influenced by the 'Oldschool' chopper scene and the Iron Cross imagery popularized by Jesse James and his workshop.

Manufacturing for this brand typically occurs in the United States for premium or custom items, while general apparel distribution often utilizes global textile manufacturing networks. The brand represents a specific niche of automotive-inspired fashion that became a global phenomenon in the early 2000s and continues to have a dedicated following in Europe and North America.