Fairy Original All-in-One dishwasher capsules

Fairy is a legacy brand of dishwashing products that has been a staple in households for decades. Originally launched in the United Kingdom as a soap brand, it became legendary for its liquid dishwashing detergent. Over time, the brand expanded into the automatic dishwashing category with products like the All-in-One capsules shown in the image.

The brand is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has strong British roots, its manufacturing is now global, with major production facilities located in countries like Belgium and Italy to serve European and international markets. P&G continues to innovate under the Fairy name, focusing on high-efficiency cleaning and grease removal technologies.