Pump Lime Rush Flavoured Water

Pump is a prominent water brand originally launched in New Zealand during the early 1990s. It quickly became highly recognizable for its 'pop-top' sports cap and distinctive bottle shape, marketing itself as a lifestyle accessory for active individuals. The brand's identity is built around convenience and hydration, later expanding into flavoured varieties like 'Lime Rush' to cater to consumers seeking sugar-free refreshment alternatives.

While the brand has its roots in New Zealand, it was acquired by the Coca-Cola system. Today, Pump products distributed in the Oceania region are typically manufactured locally to ensure freshness and reduce transport emissions; in Australia, it is bottled by Coca-Cola Europacific Partners (CCEP) using local spring water sources. Globally, the brand remains under the extensive portfolio of The Coca-Cola Company, maintaining its status as a market leader in the bottled water segment across Australasia.