Liquid I.V. Hydration Multiplier

Liquid I.V. is a wellness brand known for its Cellular Transport Technology (CTT), designed to enhance the absorption of water and other key nutrients into the bloodstream. The brand rose to prominence by offering electrolyte drink mixes that provide hydration more efficiently than water alone. Liquid I.V. focuses heavily on a health-conscious consumer base, expanding its product line into sleep aids, energy-boosting formulas, and immune support supplements.

Originally founded in 2012 by Brandin Cohen in California, the company operated as an independent startup for several years, gaining significant market share through retail partnerships and direct-to-consumer sales. In 2020, the brand was acquired by a major global conglomerate, integrating it into a broad international health and wellbeing portfolio.

While the brand maintains its headquarters in the United States, its manufacturing processes are distributed to meet global demand, though most production for the North American market remains centered in the USA. The brand continues to operate as a prominent name in the functional beverage category under its corporate parent's health division.