Mister Zimi apparel

Mister Zimi is a boutique lifestyle brand that has become synonymous with bold prints, vibrant colors, and a relaxed 70s-inspired aesthetic. The brand was founded in 2008 by husband-and-wife duo Jimi and Zoe Paul. What began as a small operation creating custom leather jackets in Bali evolved into a full-scale fashion house known for its versatile silhouettes, ranging from flowing midi dresses to tailored jumpsuits.

The brand's identity is deeply rooted in the island culture of Bali, Indonesia, where the majority of its manufacturing takes place. Mister Zimi has maintained a close relationship with its manufacturing partners in Bali since its inception, emphasizing ethical production and supporting local artisans. This connection ensures that each collection maintains the signature high-quality viscose and linen fabrics that the brand is celebrated for.

Today, Mister Zimi remains an independent, family-owned Australian business. While it originated in the creative hub of Byron Bay and later Melbourne, it operates as a global e-commerce entity with a strong retail presence across Australia. The brand continues to focus on sustainability and timeless design, avoiding fast-fashion trends in favor of durable, eye-catching pieces designed for travel and sunshine.