Ford Puma

The Ford Puma nameplate has represented two distinct segments in the automotive landscape. Originally launched in the late 1990s as a sporty compact coupe based on the Fiesta platform, it was later revived in 2019 as a high-riding compact crossover. This modern iteration was designed to meet the growing consumer demand for versatile, fuel-efficient SUVs in the European and Oceanic markets, often featuring mild-hybrid powertrain technology.

While the Ford brand is an iconic American institution founded in Detroit, Michigan, the modern Puma is a product of Ford of Europe. It is primarily manufactured at the Ford Otosan assembly plant in Craiova, Romania. Despite its European focus, the brand remains under the ultimate ownership of the American Ford Motor Company, which continues to be one of the few remaining major automakers largely controlled by the founding family via special voting shares.