Uncle Tobys Protein Double Choc Muesli Bars

Uncle Tobys is a quintessentially Australian brand with a rich history dating back to 1893. The brand was originally created by Clifford Love and Co in Sydney, primarily focusing on oats and milling. Over the decades, it became a staple in Australian households, known for breakfast cereals and snack bars. The Uncle Tobys Protein Muesli Bars, like the Double Choc variety shown here, are manufactured in Australia, specifically at their long-standing factory in Wahgunyah, Victoria, using predominantly Australian-grown oats.

In terms of ownership, Uncle Tobys underwent a significant transition in 2006 when it was acquired by Cereal Partners Worldwide (CPW). CPW is a major 50/50 joint venture between the Swiss food giant Nestlé and General Mills from the United States. Today, while the manufacturing remains local to Australia, the ultimate ownership is shared by these two multinational corporations. Nestlé manages the operational and manufacturing aspects for the brand within the Australian market, ensuring its position as a leading name in the health and snack food category.