Smart Ass Board Game

Smart Ass is a popular fast-paced trivia board game known for its 'shout out' gameplay mechanic where players don't need to wait for their turn to answer. Originally created and published by University Games, the brand has become a staple in the party game category since its introduction in the mid-2000s.

The game was developed in the United States by University Games, a company founded by Bob Moog and Cris Lehman in 1985. While the creative design and brand management remain centered in the US, manufacturing for the physical components of the game typically takes place in China to facilitate global distribution at a competitive price point.

Today, the brand continues to be owned and managed by University Games. The company remains one of the largest privately held game manufacturers in the United States, focused on educational and social interaction games that cater to a wide range of ages.