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Clay is a modern Go-To-Market (GTM) software platform designed to help sales and marketing teams automate lead enrichment and personalized outreach. The brand originated in the United States, specifically developed to solve the complexity of manual data research by integrating hundreds of data providers into a single interface.
Since its inception, Clay has been developed and maintained in the United States and is currently headquartered in New York. The product is a cloud-based Software-as-a-Service (SaaS), meaning its 'manufacturing' or development occurs primarily through engineering teams in the U.S. and distributed remote offices. It remains under the ownership of its founding company, Clay Inc., which continues to lead innovation in the AI-driven sales automation space.
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