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Duracell is a globally recognized leader in high-performance alkaline batteries, specialty cells, and rechargeables. This specific product features the CR 2450 lithium coin cell format, branded under the 'Baby Secure' line, which includes a non-toxic bitter coating to help prevent accidental ingestion by infants and children. The packaging prominently features the iconic Duracell Bunny, which has been a mascot for the brand since 1973.
Originally founded in the United States, Duracell's corporate journey involved long-term ownership by P&G before it was acquired by Berkshire Hathaway. While the company is headquartered in Bethel, Connecticut, its manufacturing footprint is global. Coin cell batteries like these are typically manufactured in China to meet international demand while maintaining rigorous quality standards. The brand continues to dominate the consumer battery market by focusing on longevity and safety features.
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