Haribo Rotella liquorice

Haribo Rotella is a classic liquorice confectionery product known for its distinctive coiled or 'wheel' shape. It is part of the extensive sweets portfolio produced by Haribo, a world-leading manufacturer of gummy and jelly treats. The Rotella variety is specifically popular in European markets, offering a chewy texture and traditional black liquorice flavor, often produced in a vegetarian-friendly format as indicated by the 'Veggie' label on the packaging.

The Haribo brand has a rich history dating back to the early 20th century in Germany, where its founder created the first 'Dancing Bear' gummy. Today, while it remains a family-owned enterprise, Haribo operates numerous production facilities across Europe and the United Kingdom to meet global demand. Ownership remains strictly private under the Riegel family legacy, maintaining its status as one of the most recognizable and trusted names in the global confectionery industry.