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Naturmundo is a private label brand primarily associated with the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). The brand focuses on offering a variety of nuts, dried fruits, and healthy snacks. These products are typically produced in Spain by specialized agro-industrial suppliers that collaborate with the DIA group to package goods under their exclusive labels.
Historically, the DIA group was founded in Spain in 1979 and grew to be a major international player. It was once part of the Carrefour group before becoming independent and then seeing a change in ownership. As of recent years, the ultimate control of the company lies with LetterOne, an international investment business. The brand remains a staple in Spanish pantries, representing the retailer's commitment to competitive pricing in the snack category.
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