B&B HOTELS

B&B HOTELS is a renowned European economy hotel chain that originated in France in 1990. Founded by François Branellec in Brest, the brand was initially developed by the company Galaxie SA with the vision of providing high-quality, essential hospitality services at an affordable price point. The brand's identity is built around the 'econtel' concept, focusing on comfort and design without unnecessary frills.

Today, the brand has expanded significantly across Europe and into South America, operating hundreds of properties. Since 2019, the ultimate owner of B&B HOTELS is Goldman Sachs, which acquired the chain from PAI Partners. The company remains headquartered in France, while the investment firm Goldman Sachs oversees its global strategic growth from its headquarters in the United States. The chain continues to grow through both direct management and franchising models.