First Choice Cola soft drink

First Choice is a beverage brand originally introduced by the Cott Corporation as a private-label and value-oriented soft drink alternative. It was developed to compete in the global carbonated soft drink market by offering a familiar cola taste at a more accessible price point. The brand's origin is rooted in the beverage manufacturing expertise of Cott, which specialized in retailer-brand soft drinks.

Over the years, the ownership landscape shifted significantly. In 2018, Refresco, a major global independent bottler, acquired Cott Corporation's bottling activities, including various regional and private brands. Today, First Choice is typically produced in various regional bottling facilities across Europe and North America to minimize logistics costs and ensure local availability. The ultimate ownership lies with Refresco Group B.V., headquartered in the Netherlands, which operates as one of the world's largest independent bottling companies for retailers and A-brands.