Hasen-Bräu Hasen-Hell beer

Hasen-Hell is a traditional Bavarian mild lager brewed by Hasen-Bräu, one of the oldest breweries in Augsburg, Germany, with roots dating back to the 15th century. The beer is characterized by its light malt sweetness and mild hop profile, typical of the 'Hell' (Helles) style.

While the brand maintains its historical regional identity in Augsburg, it is currently part of the Radeberger Group. As a result, the brand is under the ultimate ownership of Dr. August Oetker KG, a massive German family-owned conglomerate. Production primarily takes place in Augsburg, though it benefits from the extensive distribution network of its parent company.