Picnic Satesaus

Picnic Satesaus is a private-label peanut sauce offered by the Dutch online-only supermarket Picnic. Originating in the Netherlands, the Picnic brand focuses on efficient delivery and lower costs by removing the need for physical retail spaces. While Picnic is the brand name on the packaging, the product is typically manufactured through third-party food production partners located within the Netherlands to ensure freshness and regional taste profiles.

Picnic was founded in 2015 by Joris Beckers, Frederik Nieuwenhuys, Michiel Muller, and Bas Verheijen. The brand serves as the signature line for their mobile-based grocery service. While the company has seen significant investment from various parties, including the Bill & Melinda Gates Foundation Trust, it remains an independent Dutch entity headquartered in Amsterdam, operating primarily in the Netherlands, Germany, and France.