Neutral cleaning products

Neutral is a brand specifically engineered for individuals with sensitive skin or allergies, originating in Scandinavia. The brand's philosophy center on providing products entirely free from perfumes, dyes, and unnecessary additives. This minimalist approach has made it a household staple across Northern Europe, particularly in Denmark, Norway, and Sweden.

The manufacturing of Neutral products occurs across various locations in Europe to support its extensive distribution network. It was originally developed by the Danish company York Kleen, focusing on dermatological safety. The brand's success in the niche 'sensitive' market eventually led to its acquisition by a global consumer goods leader.

Today, Neutral is a key part of the Unilever portfolio. This ownership provides the brand with global research and development resources while maintaining its core identity as a Scandinavian expert in allergy-friendly care. Unilever continues to expand the brand's reach into new markets while adhering to the strict Nordic Swan Ecolabel and Asthma-Allergy certifications.