Biedronka private label confectionery

The product is a confectionery item distributed under a private label specifically for the Biedronka retail chain in Poland. Based on the packaging details, it was manufactured in Poland by MW FOOD Sp. z o.o., a company located in Wadowice that specializes in food production for various retailers.

The brand is owned by Jeronimo Martins, a Portuguese corporate group that is the primary owner of the Biedronka retail network. While the product is a private label (meaning it carries the store's branding rather than a specific manufacturer's brand), the ultimate strategic and financial control lies with the management headquartered in Portugal. The production itself remains localized in Poland to serve the domestic market efficiently.