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Charras is a prominent Mexican brand specialized in corn-based snacks, particularly known for its baked and fried tostadas. The brand honors Mexican culinary traditions, as reflected in its name and ranch-inspired logo. Originally established as a family business in San Luis Potosí, Mexico, it has grown significantly over the decades through its focus on authentic 'real Mexican flavor.'
The product is manufactured in Mexico within the company's specialized production facilities. Today, Charras belongs to the portfolio of Grupo Fiesta Charra, a company that has successfully expanded the brand's reach globally, exporting to numerous markets including the United States, Canada, and Europe. This growth is driven by the increasing popularity of Mexican cuisine and a consumer shift towards baked, lower-calorie alternatives like the 'Horneadas' line.
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