Garage Hard Lemon Tea (Vodka Lemonade)

Garage is a prominent brand in the ready-to-drink (RTD) alcoholic beverage sector, specializing in hard lemonades and iced teas. Launched in 2012, the brand was created to capture the aesthetic and spirit of 'homemade' craft beverages, often branding itself with the tagline 'The Spirit of Craft.' It is specifically designed to appeal to consumers looking for refreshing, low-alcohol alternatives to traditional beer.

The brand's production is decentralized, as it is manufactured in various facilities across Europe and Central Asia to serve local markets. This local production model allows for regional variations in alcohol percentage and flavor profiles to suit local tastes and regulatory requirements. Since its inception, Garage has become one of the fastest-growing brands in the flavored malt beverage and RTD categories within the international alcoholic beverage market.

Garage is a global brand owned by the Carlsberg Group, a Danish multinational brewery giant. Carlsberg manages the brand through its extensive international portfolio, often distributing it through regional subsidiaries such as Sinebrychoff in Finland or Baltika in the CIS region. The brand remains a key part of Carlsberg's strategy to expand beyond traditional pilsners into the high-growth 'Beyond Beer' category.