Made O'Meter
Discover where a brand or product originates
Viakal is a prominent household cleaning brand specializing in the removal of limescale and mineral deposits. Originally developed in Europe during the mid-20th century, the brand became a staple in households for maintaining bathroom and kitchen surfaces. It is particularly well-known for its acidic formula that effectively breaks down calcium carbonate build-up on taps, showerheads, and tiles.
The brand was a key part of the Richardson-Vicks portfolio before being acquired by the global consumer goods giant Procter & Gamble (P&G). Today, Viakal is marketed under different names depending on the region, such as Antikal in Germany and various other European markets. Manufacturing is concentrated in P&G’s European facilities, with a primary production hub in Italy, though it is distributed globally.
Under Procter & Gamble's ownership, the product line has expanded to include spray, liquid, and gel formats featuring 'anti-droplet' technology to prevent water spots. P&G remains the ultimate owner, managing the brand from its headquarters in the United States while utilizing its extensive international subsidiary network for local distribution.
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