Kruidvat Jouw extra voordeelkaart loyalty card

The Kruidvat 'Jouw extra voordeelkaart' is a physical loyalty card used by customers of the Dutch retail chain Kruidvat. The brand originated in 1975 when it was founded by the De Rijcke brothers in the Netherlands. Over the decades, Kruidvat grew to become a market leader in the health and beauty sector across the Benelux region.

In 2002, the Kruidvat Group was acquired by A.S. Watson Group, a subsidiary of the Hong Kong-based multinational CK Hutchison Holdings. Today, while the brand maintains its strong Dutch heritage and is headquartered in Renswoude, its ultimate ownership lies with CK Hutchison. These cards are typically produced within the European Union or specifically in the Netherlands for local distribution.