Seltin Mineral Salt

Seltin is a well-known mineral salt brand in the Nordic region, recognized for its reduced sodium content compared to traditional table salt. It was originally launched in Sweden as a healthier alternative, typically substituting a portion of sodium chloride with potassium and magnesium.

The brand has long been a staple in Swedish and Finnish households. It is currently owned by Orkla, a leading Norwegian industrial conglomerate that specializes in consumer goods. While the brand originated in Sweden and maintains a strong heritage there, its ownership reflects the consolidated nature of the Nordic food market under the Orkla Group.