Humble Bundle digital game storefront

Humble Bundle is a digital storefront for video games, which grew out of its original concept of offering 'pay what you want' game bundles that support charitable causes. The brand revolutionized indie game distribution by allowing consumers to allocate their payment between developers, charities, and the platform. It has since expanded into a full-scale digital store and a subscription service formerly known as Humble Monthly.

Founded in San Francisco, California, the brand is widely recognized for its commitment to social impact, having raised hundreds of millions of dollars for various global charities. While the digital services are managed from North America, the games sold on the platform are developed by studios located globally. In 2017, the company was acquired by IGN Entertainment, bringing it under the umbrella of major media management while maintaining its distinct brand identity and focus on indie gaming and philanthropy.