Hard Rock Cafe Merch & Hospitality

Hard Rock began in 1971 when two Americans, Isaac Tigrett and Peter Morton, opened an American-style diner in an old Rolls-Royce dealership in London. The brand quickly became a cultural phenomenon, famous for its rock-and-roll memorabilia and iconic logo. Today, Hard Rock is a global powerhouse encompassing cafes, hotels, casinos, and a wide array of retail merchandise including its famous t-shirts, which are manufactured in various countries worldwide.

In a landmark deal in 2007, the brand underwent a major transformation in ownership. The Seminole Tribe of Florida acquired Hard Rock International, making it one of the first major international corporations to be owned by a Native American tribe. Under their leadership, the brand has expanded its footprint into digital gaming and massive integrated resorts, while maintaining its roots in music and entertainment. The company continues to be headquartered in Florida, USA, managing a presence in over 70 countries.