LU Choco Prince Gout Vanille

LU Prince, or Choco Prince, is a heritage biscuit brand originally established in France by Lefèvre-Utile (LU). The brand is iconic for its royal mascot and its signature sandwich biscuits or chocolate-covered variations like the one shown. Over its century-long history, the LU brand became a flagship of French confectionery expertise.

Today, LU brand is a major part of the global snacking portfolio of Mondelēz International. While its origins are deeply rooted in Nantes, France, manufacturing for the European market primarily happens in large-scale facilities in Belgium and France. Ownership shifted from the original family company to Danone in the late 20th century before being acquired by Kraft Foods (now Mondelēz International) in 2007.