Elmex Smalto Professional toothpaste

Elmex is a widely recognized brand of oral hygiene products that originated in Switzerland. It was developed by GABA (Goldene Apotheke Basel), a pharmaceutical company that revolutionized dental care with the introduction of amine fluoride, a specialized ingredient designed to protect tooth enamel. The brand has a strong clinical reputation and is frequently recommended by dental professionals across Europe.

While the brand has its roots in Basel, Switzerland, its ownership transitioned to the American multinational Colgate-Palmolive following the acquisition of GABA in 2004. Today, Elmex products are manufactured in various locations across Europe, including Poland and Switzerland, to serve its primary markets. The brand remains a key part of Colgate-Palmolive's professional oral health portfolio, maintaining its high-quality standards and scientific focus.