Made O'Meter
Discover where a brand or product originates
Neutro Roberts is a historic Italian brand established in Florence in 1904 by the English chemist Henry Roberts. Known for its 'Neutro' philosophy, the brand specializes in developing products with a neutral pH, intended to be gentle even on sensitive skin. The DermaZero line, featuring micellar technology and minimal chemical additives, is a modern extension of this tradition.
Today, the brand is a jewel in the portfolio of the Bolton Group, an Italian multinational corporation. While the brand carries a British-sounding name due to its founder, it is deeply rooted in Italian manufacturing tradition. Most liquid soaps and shower gels are produced within the European Union, specifically in Italy, to maintain the quality standards established over a century ago.
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