reis-fit Spitzen-Langkorn

reis-fit is a well-known German brand specializing in portioned rice products, specifically popularized by its 'boil-in-the-bag' (Kochbeutel) innovation. First introduced to the German market in 1959, the brand revolutionized home cooking by simplifying the rice preparation process. The long-grain rice (Spitzen-Langkorn) featured in this packaging is a staple of their product line.

Over the decades, the brand has maintained a strong presence in the DACH region (Germany, Austria, Switzerland). While the rice itself is sourced from global rice-growing regions such as Italy or southeast Asia depending on the variety, the processing, portioning, and packaging take place in modern facilities in Germany. The brand is currently owned by the Euryza Group, which is a major player in the European rice market and part of the larger Spanish food conglomerate Ebro Foods S.A., ensuring high quality and sustainable sourcing standards.