CoolBest Protein Drink Strawberry with Yoghurt

CoolBest Protein Drink is a functional dairy beverage designed for health-conscious consumers and fitness enthusiasts. Specifically marketed as a high-protein, 'no sugar added' option, it features a blend of yogurt and strawberry flavors. The brand is known for its chilled distribution model, ensuring freshness and preserving nutritional value through a cold chain supply system.

The CoolBest brand has its roots in the Netherlands, where it was established as a premium fruit juice label. Over the years, it expanded its portfolio into enriched beverages like this protein drink to cater to evolving dietary trends. Today, the manufacturing and sourcing are primarily based in the Netherlands, maintaining a strong presence within the European market.

CoolBest is officially owned by Riedel, a prominent Dutch beverage company. Riedel was originally a family-owned company founded in 1879. While it spent several decades as a subsidiary of the dairy cooperative FrieslandCampina, it was eventually acquired by the private equity firm Standard Investment. This ownership transition has allowed the brand to focus on innovation in the juice and functional beverage categories while remaining headquartered in the Netherlands.