O'Neill activewear and surf gear

O'Neill is an iconic American brand founded in 1952 by Jack O'Neill in Santa Cruz, California. The brand is legendary for inventing the modern wetsuit, which revolutionized surfing and water sports. Jack O'Neill's passion for the ocean drove the company to become a global leader in high-performance surfwear and winter sports apparel.

Over the decades, the ownership of O'Neill has split between regional divisions. While the O'Neill family still maintains control over certain aspects of the brand, specifically wetsuits and the O'Neill Yacht Center in California, the global trademark rights for clothing and lifestyle products were sold. As of the current period beyond 2026, the brand is primarily managed by the La Gaude-based private equity firm, while the North American trademark rights for apparel are managed by the O'Neill Group in partnership with various international licensees.

Manufacturing for O'Neill products occurs in multiple locations globally, including specialized facilities in Asia for technical wetsuits and apparel factories in Central America and Europe to serve different regional markets.