Cien Moisture Plus Handwash

Cien is a specialized private label brand used primarily by the German international discount retailer Lidl. This particular Moisture Plus Handwash formulation is designed to provide effective cleansing while maintaining skin hydration, featuring a pH-balanced formula that includes glycerin and tocopheryl acetate (Vitamin E). As seen on the packaging, this specific bottle was produced in the UK to serve the British and Irish markets.

Lidl’s private label strategy involves partnering with third-party manufacturers across various regions to create products that meet specific quality standards at competitive price points. While Cien originated in Germany as part of Lidl's household portfolio, its manufacturing is localized; this unit is distributed by Lidl Great Britain Ltd and Lidl Ireland. The ultimate owner of the brand is the Schwarz Group, one of the world's largest retail corporations headquartered in Germany, which oversees both Lidl and Kaufland operations globally.