Made O'Meter
Discover where a brand or product originates
Salim is a prominent dairy brand primarily active in the Algerian market. The product shown is UHT (Ultra-High Temperature) treated whole milk, designed for a long shelf life without refrigeration until opened. It is a staple household product in North Africa, recognized for its accessibility and nutritional value as a source of proteins and calcium.
The brand is owned and produced by the Algerian food industry leader, Tchin-Lait. Established in the late 1990s, the company initially gained significant traction through a strategic partnership/franchise with the French dairy giant Candia (Sodiaal). However, Salim represents the company's own local brand identity, benefiting from the advanced manufacturing technologies and quality standards implemented through their industrial development in the region. The milk is sourced and processed locally in Algeria.
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