Hubbards Muesli / Granola

Hubbards is a quintessential New Zealand breakfast brand that has become a household name since its inception. Founded in Auckland by Dick Hubbard, the brand revolutionized the local cereal market by focusing on wholesome, interesting muesli and granola blends. The company maintains a strong commitment to local production, with its manufacturing facilities situated in Mangere, Auckland, ensuring that the products are made where the brand was born.

Over the decades, Hubbards has evolved from a small entrepreneurial venture into a dominant player in the Australasian breakfast category. Known for its quirky packaging and healthy ingredient profiles, it remains a standout example of New Zealand's food innovation. The brand is currently managed under a larger portfolio of local food businesses, focusing on sustaining its legacy of community involvement and high-quality breakfast options.