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Underberg Natural Herb Bitters

ownerAsbach GmbH (Germany)
originGermany
manufacturedGermany

Underberg is a world-renowned herbal digestif with a heritage dating back to 1846. Founded by Hubert Underberg I in Rheinberg, Germany, the brand is famous for its unique production process known as 'Semper Idem' (always the same), which ensures the consistent quality and effect of its selection of aromatic herbs from 43 different countries.

The product is distinctively packaged in a small 20ml bottle wrapped in straw-colored paper, a design implemented to protect the liquid from light and ensure its potency. Despite global expansion and the passage of generations, the company remains a strictly family-owned enterprise. It is currently managed by the fourth and fifth generations of the Underberg family, maintaining independence from large multinational liquor conglomerates.

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